Edport.co.uk - Edward Wilson
The Portfolio of
Edward Wilson.
Skills

E-Commerce

I have over 17 years of experience in e-commerce. This began with my photography business in 2005, where I settled with the PrestaShop e-commerce platform for my photography portfolio. I’ve created many new e-commerce websites over the years using bespoke PHP sites and platforms like Shopify and Shopify Plus.

I’ve also worked in-house within marketing departments handling the content creation and updating products, along with project management.

Also, I’ve worked within e-commerce and product manager positions maintaining and creating new e-commerce stores. I’ve also worked within agencies launching new e-commerce stores for clients. This experience means I’m great at not only managing clients’ expectations but also working with internal and external teams to roll out new technology and stores. I have a passion for e-commerce and project management.

I'm well used to managing thousands of product combinations, using MySQL databases and an array of E-Commerce Platforms, with my current favourites being Shopify and WooCommerce.

Core Skills

  • Improving customer journeys and revenue.
  • Keeping track of stats with Analytics and pixels.
  • Rolling out new technology and enhancements.
  • Launching & maintaining marketing campaigns.
  • Improving tracking and KPI’s.
  • Google; Adsense, Adwords, Analytics, Tag Manager, Trends.
  • Setting up & configuring various E-commerce platforms.
  • A/B & MVT Testing.
  • Configuring sites for SEO.
  • Conversation rate optimisation.
  • Planning and implementing customer journeys.
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© 2023 Edward Wilson.
Edport